My Own Business?

Out of disappointment, tiredness or desire of „something else”, many of those in the corporate world keep asking themselves „should I set my own business?”  This is an almost obsessive question that keeps buzzing in our mind regardless of age, education, and talent or ambition level.

There are many versions, combinations, alternatives and stories, successful or not.  There are many warnings, recommendations, pushes or interdictions coming from the outside world – family, friends, acquaintances, statistics, and stories.

The most important thing before launching the business is motivation.  Not the money, network, potential, industry, timing and opinions of others.  Motivation.  Because this motivation will ask the critical questions, will give you the needed answers, will support you in difficult times and will push you to break yet another obstacle.  It will make, push or pull you to go further, inch by inch, dollar by dollar, year after year along the unknown journey to profit.  And the desired status of being your own boss, right?

The first reality check is the analysis of motivation, namely its depth, range and perseverance through times when things are not rosy.  Motivations are diverse and not necessarily mutually exclusive, but I submit to your consideration a check list drafted by Brian Tracy:

  1. Freedom – an important factor for those that have loaned their personal freedom to corporations wanting more and more an early redemption or for those willing to start from scratch their career as business builder and maker.
  2. Unemployment – during this period of economic “turbulence” many have found themselves as unemployed with few chances to escape and they see a business as a different and maybe unique manner to make use of their frustrations, talents and ambitions in order to succeed.
  3. Reaching the plateau–  for many, the career plans promised by companies have reached their maximum level of satisfaction and thus the need for professional development can find its place only within a freely chosen and managed zone;
  4. Idea rejected by the company – there are employees who have tried without the desired success to promote their own concepts, products or services within the rather conservative environment of a company. In order to implement such ingenious, innovative, sometimes genial aspirations the only possibility left is a business as research and prototype lab.
  5. I can do it too – other people’s success may stir our ego and determination to show that we can do what others have already achieved.
  6. No more for others – people successful in creating value ask themselves, quite rightfully, whether their own business turnover would not be more appealing and direct vehicle of tangible satisfaction.
  7. Exceptional idea– there are also inventors of a brilliant idea and they don’t want to share with anybody else the road to glory.

Check your motivation; see how deep/wide/long-term it is and then you’ll be more comfortable in drawing your own business plan.  Good luck!

PS  If this short exercise needs a sequel,  John Maxwell wrote a book specially for questions related to such aspirations beyond the borders of routine – „Put Your Dreams to the Test”.